Strategy & Design Services

Guiding Your Digital Platform Decisions

Our strategic consulting is informed by years of experience working with enterprise organizations across multiple industries. We help you make informed decisions that will serve your organization well for years to come.

Our Strategic Consulting Process

Current State Assessment

Evaluate your existing platforms, processes, and content operations.

Requirements Analysis

Understand your business goals, user needs, and technical requirements.

Strategy Development

Create roadmaps and recommendations aligned with best practices.

Implementation Planning

Develop actionable plans with timelines, resources, and success metrics.

Strategy Services

Comprehensive Strategic Guidance

Platform Selection

Expert guidance on selecting the right CMS or DAM platform based on your needs, budget, and technical environment. We help you navigate the complex landscape of content platforms.

CMS Roadmapping

Develop multi-year roadmaps for your content management platforms with phased improvements and upgrades. Align technology investments with business objectives.

Technology Evaluation

Assess and compare platforms used by best-in-class organizations to inform your decisions. We provide unbiased recommendations based on real-world experience.

Architecture Design

Design scalable, maintainable architectures for your content and digital experience platforms that support current needs and future growth.

Process Optimization

Streamline content workflows, authoring processes, and governance models to improve efficiency and content quality.

Website Strategy

Develop comprehensive website strategies including information architecture, content strategy, and UX planning for optimal user experiences.

Customer Success Story

Global Website Redesign for Medical Insurance Provider

Strategic project leadership for a comprehensive brand redesign and digital transformation.

We served as the strategic foreman for a major medical insurance provider, coordinating efforts between their chosen design agency and internal technical teams to deliver a complete internal and external brand redesign, including a new global website and member portal.

Our Role

Project coordination between design agency and internal technical teams
Collaboration with customer UX team to validate Figma designs
Ensuring designs reflected all business rules and expected behaviors
Development of reusable React component library for current and future sites
Interactive Storybook deployment for component validation across mobile, tablet, and desktop viewports
AWS infrastructure delivery using infrastructure as code principles
Implementation of visitor tracking technology for optimal user experience

Key Deliverables

Global Website
Member Portal
React Component Library
Storybook Component Showcase
AWS Infrastructure
Visitor Tracking System
Design Validation Process

Result: Successful launch of new brand across all digital properties with seamless coordination between design and technical teams.

Strategic Considerations

We help you consider all aspects of your platform decisions:

Total Cost of Ownership: Licensing, infrastructure, support, and maintenance costs
Scalability: Can the platform grow with your organization's needs?
Team Capabilities: Skills required and available in your team
Integration Ecosystem: How easily does it connect with other systems?

Vendor Health: Long-term viability and product roadmap
Cloud vs On-Premise: Infrastructure decisions and implications
Best Practices: How do leading organizations use these platforms?
Risk Mitigation: Identifying and addressing potential challenges